15 Dec 2025

This campaign is designed to help young people, parents and carers, coaches and club volunteers understand energy, nutrition and wellbeing and feel confident speaking up when something doesn’t look right. The main campaign page and web article can be found via the following links:

Main campaign page: CLICK HERE

Launch article: CLICK HERE

Fuel up and feel great – that’s the heart of this campaign. It’s about helping everyone understand that low energy can affect how a young person feels, trains or plays – and that tiredness, grumpiness or taking longer to recover isn’t a weakness; they may just be signs that you need more fuel, more rest or your body is changing.

Swim England have a marketing toolkit which is available for anyone to use and includes posters, videos, social media graphics and example text to use alongside these resources. The supporting resources and toolkit can be found on this page – CLICK HERE

Finally, the campaign videos are also hosted on YouTube here:

Video for young people and parents: CLICK HERE

Video for coaches and volunteers: CLICK HERE

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